A supermarket chain in Hong Kong




Our client hoped to boost Christmas sales and raise brand awareness. However, the Christmas season was highly competitive for department stores selling Christmas items including Hampers and Party Sets, leading to higher bids for related keywords.

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We conducted an in-depth keyword research to find out keywords that contain purchase intentions. and allocated more budget on those with good conversion performance. Multiple sets of ad group successfully showed up on the first page of search results, driving conversions to the client's website during the Christmas season.

Conversion Value

+ 5.7%


+ 1.6%

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