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不停放棄購物車的奇怪客戶?真實身份竟然是Google?

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《華爾街日報》於2020年7月1日發佈了一篇報導,一位名為John Smith的「顧客」一直在重覆加入購物車和放棄購物車的動作,令到一眾網店店主相當不解。原來這位顧客是GoogleBot!

 

Google這樣做的原因?

也許大家心裡都非常疑惑:難道GoogleBot也是天生購物狂!?其實,Google之所以讓GoogleBot將產品放入購物車,是希望透過自動化系統確保消費者從賣家獲取準確的價格信息。這個GoogleBot的設計原理是透過不斷將網店產品加入購物車,驗證產品頁面上的價格和產品添加到購物車後的價格相同,而Google的自動化系統將會拒絕登錄未通過價格驗證的商品。

 

「放棄購物車」的數字可能因此上升

Google亦意識到這個行動可能會為商家帶來麻煩,令網上商店的放棄購物車指數高於實際水平。Google亦表示將會澄清這些自動化系統將如何與網上商店共存並避免產生混亂。

而網店店主或管理員,如果您發現放棄購物車次數出現不正常上升,可能是GoogleBot的原因,不需要太擔心。不需要作出任何動作,你仍然可在Google Shopping或搜尋引擎結果中展示您的網店商品。

 

我們會持續更新Google及搜尋引擎優化的相關資訊,請繼續留意SDMC Blog更新。如欲了解搜尋引擎優化相關服務詳情,歡迎您聯絡我們!

 

SDMC為一站式數碼營銷及SEO公司,服務涵蓋網上廣告投放、網頁製作及搜尋引擎優化,能為客戶度身訂造全方位的服務組合。如欲了解更多服務詳情,歡迎你聯絡我們。

SDMC為HKTDC認可服務供應商及Google Partner,是一間專業、全面的網上營銷及SEO公司。

透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊,SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。

 

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