在互聯網極速發展的催化下，新一代人形成了他們獨特的文化，他們的語言、價值觀、話題等等與以往截然不同而且變幻莫測。今天還是網絡熱話，明天可能已沒人討論。因此，營銷模式都因應環境時常產生變化，例如是O2O（Offline to Online）Marketing出現。一些傳統品牌若要屹立不倒，似乎「年輕化」的營銷策略才是不二門法。
為甚麼營銷需要「年輕化」？
現今年輕群體的消費能力明顯提升，將會成為市場消費的主導者，為爭奪這群充滿潛力的消費群體，年輕化的營銷策略對品牌發展相當重要。
甚麼品牌需要這樣做呢？
首先，年輕化只是營銷策略，並非品牌的目標。不是所有品牌、所有行業都有這個需要。例如是B2B企業更重視專業、可信、安全的形象，因此採用年輕化營銷策略的作用不大。但是對B2C企業來說，營銷年輕化可有助品牌形象、點擊率銷售等問題。
所以，不是需要打動年輕人才使用年輕化的營銷策略，而是基於品牌的目標而使用迎合年輕人趨勢的營銷策略。先確認品牌在現今世代下有怎樣的營商問題或訴求，如果年輕化的營銷策略是能夠解決問題，才有需要這樣做。
即是只向年輕群組營銷就可以了嗎？
年輕化營銷的動機通常不單是因為用戶群組的變動，更多是因為市場產生變化。
試想像，只針對年輕用戶進行營銷，其他年紀的用戶群會怎樣看待這個品牌？也許會認為品牌已不需要他們這群老客戶。
雖說是年輕化的營銷策略，但目標受眾不應只指向年輕人，而應該是所有潛在客戶。因為「年輕化」是指營銷方式和品牌理念上的年輕化，讓品牌去思考如何用新的方式表達出品牌原有的價值，與客戶年齡無關。
如何進行年輕化的營銷策略？
我們可以將其由淺入深分為3級：
第一級：傳播
「傳播」層面上涵蓋品牌發佈的任何形式內容，包括社交媒體、品牌個性、形象、甚至創造品牌人格等等。此層面的營銷策略最易於調整，但所傳播的內容不易與用戶產生實在而又緊密的聯繫。因此，內容既要高質量又要富有年輕感，用戶才會主動關注品牌。
第二級：視覺
產品的外觀設計、包裝對年輕用戶而言有足夠吸引力嗎？假如產品包裝五十年如一日，單靠傳播層面，恐怕用戶難以直接感受到品牌變化，而年輕化的設計元素會帶給用戶不一樣的品牌印象。但視覺上的優化不是對品牌設計的顛覆，懂得巧妙地保留品牌特質同樣重要。
第三級：產品
最後，品牌必須讓產品更加符合新一代用戶群體的需要。所謂年輕化的產品關鍵在於，提供符合他們生活方式的產品和價格，例如綠色食品、素食、可再生物料、公平質易等等。產品的革新的確困難，因此可以從傳播層面開始試探用戶的反應，或者創立子品牌走年輕化的路線，都是成險較低的方法。
最後，品牌能得到甚麼好處？
年輕化的營銷策略不只是為了客戶，更是品牌向前發展的過程，提升品牌號召力和影響力，讓品牌充滿活力，歷久不衰。即使在營銷上融入流行文化，仍可保持品牌的精神理念，用更具親和力及創新的表達方式，與年輕受眾建立有效的溝通。
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
聯絡我們 • 查詢專業意見
This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your excellent post. Also, I’ve shared your website in my social networks!
Good day! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
I am glad to be a visitant of this sodding weblog! , appreciate it for this rare information! .
I enjoy what you guys tend to be up too. Such clever work and coverage! Keep up the great works guys I’ve you guys to blogroll.
Thank you for another excellent post. Where else may just anyone get that type of info in such a perfect method of writing? I have a presentation subsequent week, and I’m at the search for such information.
I simply could not go away your website prior to suggesting that I really enjoyed the usual information an individual provide for your guests? Is gonna be again often in order to check out new posts
I do trust all the concepts you’ve introduced on your post. They’re really convincing and will certainly work. Still, the posts are too quick for novices. May just you please prolong them a bit from subsequent time? Thanks for the post.
I went over this website and I believe you have a lot of wonderful information, saved to favorites (:.
Regards for this howling post, I am glad I observed this web site on yahoo.
Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.
obviously like your web site however you need to check the spelling on several of your posts. A number of them are rife with spelling issues and I in finding it very troublesome to tell the reality nevertheless I will definitely come back again.
great post.Ne’er knew this, regards for letting me know.
You need to take part in a contest for the most effective blogs on the web. I will advocate this web site!
Once I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a comment is added I get 4 emails with the identical comment. Is there any approach you may remove me from that service? Thanks!
You should take part in a contest for one of the best blogs on the web. I will recommend this site!
F*ckin’ tremendous things here. I am very happy to see your article. Thank you a lot and i’m taking a look ahead to contact you. Will you please drop me a mail?