To reach niche audiences, we decided to place ads on three platforms: Google Display Network (GDN), YouTube and LinkedIn. We started by building a landing page for the ad and creating a short promotional video to introduce the webinar. For GDN and YouTube ads, we mainly placed them on websites and channels related to finance and investment; For LinkedIn ads, we had niche targeting on certain industries and job positions.
The client is a public sector organization running a job-creation scheme dedicated to the financial industry and planned to conduct a webinar to explain the scheme to employers. The client hopes to run an advertisement for the webinar.
The client had not held a similar webinar before, making it difficult to assess the response rate to the webinar. In addition, the target audience of the webinar was employers and senior management, which is a difficult group to reach. The client’s goal was to get 300 people to sign up. However, motivating the audience to take action is no easy task.Contact Us
The ad met all KPIs within a month of running, successfully attracted 300 people to sign up for the webinar, and spent only ⅓ of the advertising budget.