我們以往不少搜尋引擎優化的文章都提及過「Google Search Console」這一個工具，今天就來談談這個SEO工具有怎樣的功能吧！
Google Search Console簡介
Google Search Console是Google提供的免費服務，協助用戶監控及維持網站於搜尋結果頁的排名，並提供改善排名的建議。如果網站有進行搜尋引擎優化，Google Search Console是必用的工具。
Google Search Console的適用人群
除了搜尋引擎優化專家外，網上營銷人員和商家業主都需要認識Google Search Console，了解搜尋引擎優化的基本概念及搜尋引擎功能，並取得充分的資訊來監察搜尋引擎優化的成效，以優化整個搜尋引擎行銷策略。
Google Search Console的功能
那麼，具體來說Google Search Console能夠幫我做到甚麼事情呢？
- Google Search Console可以衡量網站流量和排名情況，解決相關問題，提升網站在搜尋結果中的排名，從而讓網站在競爭對手當中脫穎而出。
- Google Search Console提供「搜尋分析」報告，了解怎樣的關鍵字和搜尋查詢會吸引到用戶訪問網站，分析網站在搜尋中獲得的展示次數、點擊次數和排名，藉此優化網站的內容及關鍵字策略。
- 可以在Google Search Console中提交網站Sitemap和各個URL，以方便搜尋引擎抓取網站，令網站內容編入Google索引中。您亦能查看網站的索引覆蓋範圍，確保搜尋引擎已索引網站所有重要頁面。
- 當Google檢測到網站存在問題，例如是索引問題、垃圾內容或其他問題，Google Search Console會向網站管理員發出電子郵件，郵件會描述哪些頁面牽涉到怎樣的問題，您可以著手解決、修正網頁問題後告知Google，要求為新增或更新的內容重新建立索引。
- Google Search Console的網址檢查工具會直接從搜尋引擎索引中檢索出有關網頁抓取、索引和展示情況的資訊，讓您了解到Google搜尋如何查看您的網頁。
- Google Search Console對於排解AMP（加速行動網頁）、行動裝置可用性、多媒體搜尋結果等相關問題都有提供協助。
以上每一項功能都與搜尋引擎優化息息相關，擅長運用SEO工具的SEO專家更能夠提高網站流量和轉化率。欲知更多搜尋引擎優化服務資訊，歡迎聯絡我們查詢。
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透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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