有留意SDMC Blog的朋友應該不難發現我們經常提及利用行銷科技工具去分析關鍵字組合、競爭度、網站排名、流量和SEO體質等數據。我們在芸芸工具之中精心挑選了3個好用、值得推薦的行銷科技工具，包括Google Analytics、Hubspot、Ahrefs，幫助您的搜尋引擎行銷策略事半功倍。
1. Google Analytics
Google Analytics，是Google提供的數據分析工具，在眾多行銷科技工具中最為常用的工具，亦是行銷科技工具的入門首選。使用Google搜尋引擎的人數比例超過80%，Google Analytics的數據準確度因而受到很高的肯定。
它的功能包括分析網站流量，不論流量來自搜尋引擎、社交平台還是直接進入網站，Google Analytics都能夠作出分析，顯示來自不同國家、地區、時段等元素，為釐清客戶模型提供參考，可配合投放更精準的搜尋引擎廣告(SEM)。它還可以觀察瀏覽者進入網站後的行為流程，並幫您找出網站在使用者體驗上需要優化的地方，配合搜尋引擎優化，建立優質的網頁內容，以吸引更多網站流量，提升SEO排名。
2. Hubspot
Hubspot是整合性的行銷科技工具，功能非常全面，不管您需要進行社交媒體管理、內容行銷、網站分析還是搜尋引擎優化，Hubspot都能夠提供相應的輔助。它的功能分為4大類：行銷管理、銷售管理、服務管理和顧客關係管理。
行銷管理為使用者提供追蹤現有客戶及潛在客戶的行為，並能檢視在網頁和各個社交媒體平台上的貼文成效，為網站增加流量和改善轉換率提供意見。
銷售管理功能幫助使用者與現有或潛在客戶進行客製化的溝通，例如用附贈的樣式模組撰寫電子郵件行銷(EDM)，並能夠提供數據回饋，了解客戶的開啓郵件率、最高點擊率等等，實質能夠量度的數據能幫助銷售部門進行分析及制訂策略，從而拉近與客戶們的距離。
服務管理功能根據消費者的意見，幫助改善客戶體驗及提升售後服務質素。它令企業成長不局限於產品或服務，而是讓整個顧客旅程都有令人愉快、滿意的體驗。
顧客關係管理功能可以總覽現有客戶、來自所有社交平台、電子郵件、電話上的信息，提供與客戶即時互動和客製化信息的功能，給予每個客戶群體最大興趣的內容，好處是建立品牌和顧客的連結，加強對品牌忠誠度。
3. Ahrefs
介紹最近非常熱門的 SEO工具 Ahrefs，它的討論度非常高，幾乎是所有 SEO顧問公司必備的工具。Ahrefs有龐大的關鍵字和競爭對手網頁資料庫，可以分析競爭對手關鍵字表現，包括排名、流量、外部鏈結數量等；亦可以對網站進行排名追蹤、SEO診斷、關鍵字趨勢等， Ahrefs可以快速將這些數據生成為完整的報表，眾功能結合輔助用家制定全面的搜尋引擎行銷策略，例如是內容行銷，建立與熱門關鍵字高關聯性的內容，以留住網站訪客，提升轉換率，對電子商務行業、金融、IT、還是各行客業增加銷售非常有幫助。
Ahrefs其中一個非常出眾的功能是反向鏈結分析，幫助用家找出哪些媒體轉載了競爭對手的網頁內容，使您可以向類同的媒體爭取合作機會。反向鏈結除了有助提升SEO排名，還能夠在公關上建立正面的品牌形象。
行銷工具有諸多功能和數據來幫助您作出更精準的行銷決策，想體驗以上行銷科技工具帶來的好處及查詢顧問服務？立即聯絡我們！
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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