有留意SDMC Blog的朋友應該不難發現我們經常提及利用行銷科技工具去分析關鍵字組合、競爭度、網站排名、流量和SEO體質等數據。我們在芸芸工具之中精心挑選了3個好用、值得推薦的行銷科技工具，包括Google Analytics、Hubspot、Ahrefs，幫助您的搜尋引擎行銷策略事半功倍。
1. Google Analytics
Google Analytics，是Google提供的數據分析工具，在眾多行銷科技工具中最為常用的工具，亦是行銷科技工具的入門首選。使用Google搜尋引擎的人數比例超過80%，Google Analytics的數據準確度因而受到很高的肯定。
介紹最近非常熱門的 SEO工具 Ahrefs，它的討論度非常高，幾乎是所有 SEO顧問公司必備的工具。Ahrefs有龐大的關鍵字和競爭對手網頁資料庫，可以分析競爭對手關鍵字表現，包括排名、流量、外部鏈結數量等；亦可以對網站進行排名追蹤、SEO診斷、關鍵字趨勢等， Ahrefs可以快速將這些數據生成為完整的報表，眾功能結合輔助用家制定全面的搜尋引擎行銷策略，例如是內容行銷，建立與熱門關鍵字高關聯性的內容，以留住網站訪客，提升轉換率，對電子商務行業、金融、IT、還是各行客業增加銷售非常有幫助。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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12 thoughts on “【SDMC營銷知多少】行銷科技分析工具推薦”
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