今日要和大家分享一則SEO網站設計服務組合的成功案例。客戶公司來自金融業界，主要為中小型企業提供資金及增資服務。傳統線下金融業服務效率低、費用高昂，愈來愈多金融公司將業務轉換到線上，但客戶公司缺乏IT團隊的支援來建立用戶友好網站，以致沒有在線上曝光的機會。同時，他們亦沒有搜尋引擎優化的知識和擁有管理線上活動經驗的團隊。
於是，為了向客戶提供更便利的服務，同時在線上拓展品牌的知名度，我們訂立了行銷科技方案，透過SEO及網頁為客戶建立專業品牌形象，並以SEO增加其服務的曝光率，最終吸引更多合作伙伴。
製作網站需要4個月，現在一起來看看我們如何將行銷與科技結合，為客戶度身訂造全面的搜尋引擎行銷策略：
1. 網站設計及製作
設計概念
網站風格因應金融業的特性，我們採用了深藍和白色作為整個網站的主色調，給予人沉穩、專業的感覺，建立品牌值得信賴的第一印象。
網站內容
建立詳細的投資基金介紹描述，配合簡單易用的網上申請系統和透明公開的網上申請程序及條款細則，完全提升品牌的可信度。
網站架構
在製作方面，我們的團隊建立了對搜尋引擎友好的網站架構，適當的使用<H1>、<H2>、<H3>標籤，令搜尋引擎爬行網站時更容易掌握網站內容，方便了搜尋引擎為網站評分和排名。
2. 搜尋引擎優化
我們因應客戶的產品和服務，針對目標受眾訂立精準的關鍵字組合。在網頁上設置部落格，定期分享與公司產品有關的最新資訊和研究報告，一方面增加網站的權威性，另一方面提高網站內容的關鍵字相關性，令網頁的搜尋結果排名上升。此外，我們還利用行銷科技工具SEMrush及Hootsuite分析及持續監察搜尋熱度，適時調整關鍵字及內容行銷策略，確保網站能夠回應到潛在客戶的需要，而且一直於搜尋結果保持曝光。
我們的表現
在選用了我們涵蓋SEO和網站設計的行銷科技方案後，我們的資深優化專員特別按客戶公司的行業和服務度身訂造適用的熱門關鍵字，透過搜尋引擎優化令客戶網站90%的關鍵字能夠進入搜尋結果排名第一頁、網站每月流量近1,000次、客戶查詢數更提升了近200%，從而帶來銷售增長的效果。
金融行業若要與時俱進，就必須發展線上業務。如果您希望就金融業獲取更多製作網站和搜尋引擎優化的資訊，不妨聯絡我們！
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
聯絡我們 • 查詢專業意見
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