曾經有客戶在網站獲得初步優化成果後就提出停止搜尋引擎優化，因為他們誤以為暫停優化不會對網站造成任何問題。可是，搜尋引擎優化持續的時間愈長，愈能更夠獲得更大的回報，在任何情況下我們都不建議暫定或中止搜尋引擎優化。以下我們將會列舉一些中止SEO的後果……
當您停止發佈內容……
網頁不再定位新的關键字，導致新關鍵字排名和新流量減少；不再繼續創建可以被鏈結的新頁面，導致可獲得的外部鏈結數下降；停止建立可在社交媒體上分享的內容，導致失去可由此獲得的社交媒體分享和流量；訪客不再為了查看新發佈的內容而進入網站，導致品牌搜尋次數減少，而搜尋次數是其中一項SEO排名指標……每個情況都會使排名下跌，總括而言，當您不再發佈新網頁內容，等於向搜尋引擎表示網站不再活躍，SEO排名和曝光將每況愈下，轉換次數亦會隨之減少。
當您不再注意技術問題……
從來沒有一個網站可以避開發生SEO技術問題的時候。如果不作持續的監察和維護，可能會出現各種技術錯誤，例如是robots.txt阻截了搜尋引擎正常地抓取網站、在網站上生成了重覆的內容、錯誤將開發測試站點加入索引等等。這些其實都是常見的技術問題，但是停止了搜尋引擎優化後，沒有SEO優化公司為您的網站進行定期維護及修復，問題就會開始累積。
尤其是搜尋引擎愈發重視網站對行動設備的可用性和載入速度，保持網站在技術層面有正確的設定十分重要，需要SEO優化公司協助監察網站表現，確保網站不會出錯。而且有些SEO技術會隨著搜尋引擎更新而被淘汰，停止搜尋引擎優化會令網站一直使用過時技術，無法與市場上與其他網站競爭，以致遭受損失。
當您不再提防惡意鏈結……
低質量的外部鏈結會讓搜尋引擎誤認為您的網站也是垃圾鏈結，大大打擊SEO排名。當您停止了搜尋引擎優化，可能會失去對反向鏈結的控制，讓競爭對手有機會在您的網站上進行負面SEO；或受到惡意軟體入侵網站，並收到Google的警報。如果沒有SEO優化公司為網站定期使用取消鏈結工具(disavow links tool) 去拒絕垃圾鏈結的攻擊，這些惡意鏈結會威脅到網站的SEO排名。
所以，我們可以中止搜尋引擎優化嗎？
答案非常明顯，您不會選擇停止搜尋引擎優化。以上只列出了一部份停止搜尋引擎優化的後果，一旦網站開始朝不好的方向發展，排名下滑，就很難扭轉劣勢。搜尋引擎優化是提高網頁SEO排名的並幫助業務發展的最佳途徑，讓SEO優化公司為網頁定期創建和更新內容、處理好SEO技術問題，就能夠為網站帶來自然流量及提高轉化，改善收益。包括SEO在內的所有搜尋引擎行銷活動都應該隨業務增長而擴展。立即聯絡您的SEO優化公司，制定可持續優化的SEO策略。
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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