大家在點擊搜尋結果的網頁後,會用甚麼方法去找到自己所需的資料呢?用肉眼逐句逐句看嗎?還是使用Ctrl+F呢?無論是哪一種方法,用戶都需要在點擊鏈結後做多一步才能獲得所需資訊。有沒有想過現在連這一步都可以省掉?
Highlight並自動捲動到精選摘要中顯示的文字
原來Google同樣關注到這個用戶需要,因此在經過多番測試後,在2020年6月推出新功能,Google會在網頁上Highlight並自動捲動到精選摘要中顯示的文字。
在桌上電腦或移動設備上進行Google搜尋,如果您看到精選摘要,點擊它並進入網頁之後,與關鍵字相符的文字區塊,就會被系統自動 Highlight 起來,並且系統會自動導引瀏覽器捲動至精選擇要文本的位置,相當於跳過前面的內容。
搜尋引擎會自動挑選「精選摘要」與「捲動位置」,網站管理員無需做出任何更動。
如果用戶的瀏覽器不支持所需基礎技術,或如果Google系統無法自信地確定頁面中確切的位置來為用戶定向點擊,將用戶帶到網頁的頂部。
該功能的優和劣?
對用戶來說,此功能最大的好處是方便用戶在長篇內容中找到特定內容,有效導引用戶至關鍵位置。但是對網站站主或品牌主來說就不見得完全有益,要是被跳過的部分帶有廣告、商品及品牌營銷等資訊,就等同於減少了曝光的機會。
所以,搜尋引擎優化團隊可以為網站採取相應措施,跟蹤網站是否正在Google搜尋中進行此操作,並因應精選摘要的內容,在更合適的位置放入商品廣告或行動呼籲。
或者網站管理員不希望某些文字被納入「精選摘要」,可以在網頁原始碼中埋入「nosnippet」、「data-nosnippet」或「max-snippet」來解決。
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