大家在點擊搜尋結果的網頁後，會用甚麼方法去找到自己所需的資料呢？用肉眼逐句逐句看嗎？還是使用Ctrl＋F呢？無論是哪一種方法，用戶都需要在點擊鏈結後做多一步才能獲得所需資訊。有沒有想過現在連這一步都可以省掉？
Highlight並自動捲動到精選摘要中顯示的文字
原來Google同樣關注到這個用戶需要，因此在經過多番測試後，在2020年6月推出新功能，Google會在網頁上Highlight並自動捲動到精選摘要中顯示的文字。
在桌上電腦或移動設備上進行Google搜尋，如果您看到精選摘要，點擊它並進入網頁之後，與關鍵字相符的文字區塊，就會被系統自動 Highlight 起來，並且系統會自動導引瀏覽器捲動至精選擇要文本的位置，相當於跳過前面的內容。
搜尋引擎會自動挑選「精選摘要」與「捲動位置」，網站管理員無需做出任何更動。
如果用戶的瀏覽器不支持所需基礎技術，或如果Google系統無法自信地確定頁面中確切的位置來為用戶定向點擊，將用戶帶到網頁的頂部。
該功能的優和劣？
對用戶來說，此功能最大的好處是方便用戶在長篇內容中找到特定內容，有效導引用戶至關鍵位置。但是對網站站主或品牌主來說就不見得完全有益，要是被跳過的部分帶有廣告、商品及品牌營銷等資訊，就等同於減少了曝光的機會。
所以，搜尋引擎優化團隊可以為網站採取相應措施，跟蹤網站是否正在Google搜尋中進行此操作，並因應精選摘要的內容，在更合適的位置放入商品廣告或行動呼籲。
或者網站管理員不希望某些文字被納入「精選摘要」，可以在網頁原始碼中埋入「nosnippet」、「data-nosnippet」或「max-snippet」來解決。
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