緊接上集,立馬上為大家送上更多網店的SEO技巧,還沒看上集的話建議先看一看(https://sdmc.com.hk/seo-blog/eshop-seo/)。
我們如何為網站吸引更多點擊及增加轉換?
更新並優化網站常綠內容(Evergreen Content)
常綠內容指不易過時的內容,可以長期為潛在客戶提供資訊,同時長時間發揮搜尋引擎優化的功效,獲取外部鏈接。
除了更新內容,還可以優化說明、標題和頁面標題,例如「2020聖誕禮物的男朋友指南」之類的標題比「2020聖誕禮物」更能吸引男士的點擊。
對內容進行優化,幫助您吸引更多點擊並轉化您獲得的流量。
避免損害網站知名度和銷量的事情
SEO優化團隊及網站管理員還應該定期審核網站,以確保網站可按預期工作。
堵塞有可能影響轉化的漏洞
例如檢查有沒有任何重要頁面被robots.txt阻止抓取或編入Google索引、網店產品頁面有沒有損壞或加載緩慢等等。儘早解決這些錯誤可以為客戶帶來更好的體驗,有助轉化為更多銷售。
檢查網站的用戶體驗(UX)
UX設計旨在根據用戶的習慣和感受,優化用戶使用網站和解決需要的過程。正確的UX能使用戶依照設計好的流程採取行動,使網頁達到所需的轉換率。
想優化網站卻又無從入手?
搜尋引擎優化是一項具大的工作,除了以上的技巧,還需要擁有很多對排名演算法及搜尋趨勢的知識,在欠缺經驗的情況下會有一定的困難。如果想為網站優化,SEO優化公司可以提供非常全面的支援,以企業目標為本,提供涵蓋關鍵字優化、內容優化、網站優化和建立鏈結等等的全套優化方案,配合網上廣告宣傳,達致長遠優化及轉換率提升。如有任何需要,請立即向SDMC查詢!
SDMC為HKTDC認可服務供應商及Google Partner,是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊,SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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