對搜尋引擎優化及行銷來說，關鍵字組合對決定排名有舉足輕重的作用，尤其是「長尾關鍵字(Long Tail Keyword)」，將很多低流量關鍵字加總後，流量高於核心關鍵字，這些較低流量的關鍵字就是長尾關鍵字了。由於使用長尾關鍵字的搜尋引擎用戶比使用目標關鍵字的有更明確的意圖或需求，因此使用長尾關鍵字比較有效為網站提升轉換率。
可是，您對長尾關鍵字的了解又有多少呢？您對長尾關鍵字的概念又是否正確？今日就讓我們一起破解長尾關鍵字的迷思！
長尾關鍵字到底是甚麼？
不少人對長尾關鍵字的定義抱有誤解，例如是「包含很多單詞的關鍵字詞組」、「包含20個或以上字符的關鍵字詞組」等等。將長尾關鍵字與關鍵字長短掛鈎是人們談論長尾關鍵字時常犯的錯誤。長尾關鍵字是關於它在Google中作為搜索詞出現的相對稀有性，與關鍵字詞組中有多少個單詞無關。它「低流量」、「低競爭」，而且無法預測，必須靠網站流量判斷哪些是長尾關鍵字。
如何就長尾關鍵字進行搜尋引擎優化？
Google每天接收到的使用者搜尋關鍵字當中，有15%是新的、未被搜尋過的，而這些新的查詢是長尾關鍵字，要針對從未見過的關鍵字進行搜尋引擎優化，就應該創建具有以下四種品質的內容：
- 避免歧義
- 精確
- 貼題
- 回答問題，滿足用戶查詢的需求
雖然單一長尾關鍵字的每月搜尋量指屈可數，但眾多長尾關鍵字累積起來的流量非常可觀；加上BERT等技術令Google在理解模糊且獨特的查詢方面變得愈來出色，Google可為用戶輸入的長尾關鍵字配對到更精準的搜尋結果。成功優化長尾關鍵字，將會非常有利於網站SEO排名和搜尋引擎行銷，並帶來豐厚的利潤。
希望這篇文章能夠幫您正確認識到長尾關鍵字，如有需要專業的SEO優化公司為您制定關鍵字策略和提供搜尋引擎行銷服務，歡迎您隨時聯絡我們！
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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