網絡上有許多搜尋引擎優化教學文章，當中難免良莠不齊，我們發現普遍存在一些已經過時、稍有偏頗的搜尋引擎優化概念，接下來就為大家解開這些SEO迷思！
經常更新網站內容就能獲得好排名？
就因為經常更新網站內容Google就給您提升排名，當然沒那麼容易！Google不是要網站比賽誰的內容最多，而是要讓搜尋引擎用戶找到最佳答案。只要您的網站內容足夠完整，符合用家搜尋動機，就很有機會獲得高位的排名！所以，在創建網站內容時要謹記「質」比「量」更重要。當然有些公司必須跟貼行業趨勢經常提供新內容，例如是媒體和數碼營銷公司，就必須在提供大量資訊的同時維持好內容的品質。
有優質的內容就能增加網站流量？
上面才剛說要重視網站內容的質量，這不是自相矛盾嗎？要知道每天都有數以萬計的新內容被上傳到互聯網，就算您的內容足夠優質，但您又如何確保目標受眾會在大量的資訊當中接觸到您？答案是讓您的內容「可被分享」。張貼能夠引起受眾共嗚、進行互動的帖文，讓您的內容被人們主動分享，隨著分享次數上升，曝光的次數亦會大大提升，才有機會吸引更多的網站流量。
數值符合SEO標準就能獲得好排名？
在網站上安裝SEO優化工具，並讓網站的所有數值符合搜尋引擎優化的最佳標準，的而且確能夠輔助您的網頁更容易有好排名。可是，利用SEO優化工具，為Meta標題描述、網站架構等等進行優化，屬於搜尋引擎優化的基本操作，您的競爭對手也會做相同的事。必須透過更多手段令Google網站比競爭對手更為出色，例如是上面提過的保持網站內容質量、兼顧站內和站外的SEO、建立更多連結等等，才能讓Google給予網站更多的SEO分數。
隨著搜尋引擎保持作出功能及演算法的更新，SEO的概念和技巧亦需與時並進，才有更大機會達到您的搜尋引擎行銷目標！需要專業的SEO優化公司為您提供協助嗎？立即聯絡我們！
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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