搜尋引擎優化是增加網站流量的強大工具，然而，很少企業和數碼營銷人員知道，搜尋引擎優化的技術在網站以外，還適用於社交媒體平台，可以達到各種網上營銷目的，例如推廣帳戶、吸引新的Follower、提高用戶參與度，從而提高銷量。
Instagram是非常適合優化的社交媒體平台，它的運作就像一個小型的搜尋引擎。所以，搜尋引擎優化的技術放在Instagram同樣有效！經過優化的Instagram帳戶更容易吸引活躍的Follower，有助提高用戶參與度，帳戶的可信度、品牌形象能夠由此得到提升。
但由於Instagram SEO還是較新的趨勢，我們發現在優化的過程當中有些地方很容易犯下錯誤。接下來我們將會討論這些失誤，及了解避免的方法。
錯誤一：Instagram頁面概念不一致
社交媒體管理的不成文規則是建立概念一致的帖文，無論在圖像設計、上傳時間、文字內容、Hashtag等各方面都應該合符邏輯並具有一致性。在策劃社交媒體營銷時需要花時間思考每個帖文內容和Hashtag的關聯性，還有個整帳戶頁面的佈局樣式和發帖頻率。
要達成營銷目標，應該盡可能多發佈帖文，並保持一致的發佈頻率。雖然好的帖文和發佈時間不存在絕對的標準，但營銷人員仍可以透過各種測試和數據分析來摸索出最適合的管理方法。
錯誤二：使用不相關的Hashtag
Instagram SEO的一大課題是使用符合帖子主題和業務範疇的Hashtag，在社交媒體上，Hashtag的作用就有如搜尋關鍵字。選擇相關的主題Hashtag看似簡單，實際上不少品牌和營銷人員都在帖文中加入了不相關的Hashtag。有些Hashtag既不匹配品牌業務，亦不符合帖子主題。
如何知道哪些Hashtag是不相關的呢？如果帖子從Hashtag獲得的展示次數很少，代表帖文內容不是人們通過Hashtag進行搜尋時期望看到的內容。
除了使用反映帖子內容和業務性質的Hashtag，還可以發掘競爭對手或題材類似的帳戶用了哪些Hashtag。
不要使用那些帖子數量超過100,000的熱門Hashtag，否則您的帖文將會被埋沒在大量的帖文之中。另外，不要忘記使用包含品牌名稱的Hashtag，它的角色就如Instagram上的域名，當品牌名聲發展到一定的規模，人們也會通過這類Hashtag來搜尋您的Instagram帳戶。
相信各位現在都需要時間去檢視利用Instagram策劃網上營銷活動時有沒有犯了以上錯誤！我們很快會更新下篇，講解餘下4個優化Instagram帳戶時要避免的錯誤，讓繼續留意SDMC Blog！
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
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