fbpx

【Instagram SEO】6個優化帳戶時要避免的錯誤(上)

IG SEO

 

搜尋引擎優化是增加網站流量的強大工具,然而,很少企業和數碼營銷人員知道,搜尋引擎優化的技術在網站以外,還適用於社交媒體平台,可以達到各種網上營銷目的,例如推廣帳戶、吸引新的Follower、提高用戶參與度,從而提高銷量。

Instagram是非常適合優化的社交媒體平台,它的運作就像一個小型的搜尋引擎。所以,搜尋引擎優化的技術放在Instagram同樣有效!經過優化的Instagram帳戶更容易吸引活躍的Follower,有助提高用戶參與度,帳戶的可信度、品牌形象能夠由此得到提升。

但由於Instagram SEO還是較新的趨勢,我們發現在優化的過程當中有些地方很容易犯下錯誤。接下來我們將會討論這些失誤,及了解避免的方法。

 

錯誤一:Instagram頁面概念不一致

社交媒體管理的不成文規則是建立概念一致的帖文,無論在圖像設計、上傳時間、文字內容、Hashtag等各方面都應該合符邏輯並具有一致性。在策劃社交媒體營銷時需要花時間思考每個帖文內容和Hashtag的關聯性,還有個整帳戶頁面的佈局樣式和發帖頻率。

要達成營銷目標,應該盡可能多發佈帖文,並保持一致的發佈頻率。雖然好的帖文和發佈時間不存在絕對的標準,但營銷人員仍可以透過各種測試和數據分析來摸索出最適合的管理方法。

 

錯誤二:使用不相關的Hashtag

Instagram SEO的一大課題是使用符合帖子主題和業務範疇的Hashtag,在社交媒體上,Hashtag的作用就有如搜尋關鍵字。選擇相關的主題Hashtag看似簡單,實際上不少品牌和營銷人員都在帖文中加入了不相關的Hashtag。有些Hashtag既不匹配品牌業務,亦不符合帖子主題。

如何知道哪些Hashtag是不相關的呢?如果帖子從Hashtag獲得的展示次數很少,代表帖文內容不是人們通過Hashtag進行搜尋時期望看到的內容。

除了使用反映帖子內容和業務性質的Hashtag,還可以發掘競爭對手或題材類似的帳戶用了哪些Hashtag。

不要使用那些帖子數量超過100,000的熱門Hashtag,否則您的帖文將會被埋沒在大量的帖文之中。另外,不要忘記使用包含品牌名稱的Hashtag,它的角色就如Instagram上的域名,當品牌名聲發展到一定的規模,人們也會通過這類Hashtag來搜尋您的Instagram帳戶。

 

相信各位現在都需要時間去檢視利用Instagram策劃網上營銷活動時有沒有犯了以上錯誤!我們很快會更新下篇,講解餘下4個優化Instagram帳戶時要避免的錯誤,讓繼續留意SDMC Blog!

 

SDMC為HKTDC認可服務供應商及Google Partner,是一間專業、全面的網上營銷及SEO公司。

透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊,SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。

 

聯絡我們 • 查詢專業意見

    14 thoughts on “【Instagram SEO】6個優化帳戶時要避免的錯誤(上)

    1. russell westbrook shoes says:

      My spouse and i were really thankful John managed to round up his studies out of the precious recommendations he came across out of the blog. It’s not at all simplistic to simply choose to be giving out tricks that many other folks might have been selling. And we all understand we need the website owner to appreciate for that. The entire illustrations you have made, the easy website navigation, the relationships you will make it easier to foster – it’s most impressive, and it’s letting our son in addition to our family consider that that concept is amusing, and that is tremendously serious. Many thanks for everything!

    2. goyard online store says:

      I intended to create you that little remark to say thanks yet again for the pretty concepts you have shared on this site. It was really particularly generous of you to allow extensively exactly what some people might have offered for sale for an ebook in order to make some profit on their own, mostly considering that you might have done it if you considered necessary. Those ideas as well worked to be a easy way to realize that other people have the same fervor just like mine to realize more when considering this problem. I’m sure there are numerous more pleasant situations up front for individuals who take a look at your blog.

    3. travis scott jordan says:

      I am just commenting to make you understand of the extraordinary encounter my wife’s child experienced using your blog. She figured out so many things, with the inclusion of what it’s like to have an amazing teaching spirit to make the mediocre ones effortlessly master specific tortuous topics. You actually exceeded her expectations. Thank you for imparting the useful, trustworthy, explanatory and in addition unique tips on this topic to Gloria.

    4. giannis shoes says:

      I really wanted to construct a word in order to say thanks to you for some of the unique pointers you are sharing at this website. My considerable internet lookup has now been recognized with wonderful insight to exchange with my visitors. I would admit that we visitors are unquestionably fortunate to exist in a fabulous place with so many lovely professionals with useful plans. I feel really grateful to have encountered your webpages and look forward to plenty of more pleasurable times reading here. Thanks again for a lot of things.

    5. supreme says:

      I’m writing to let you be aware of of the useful encounter my cousin’s princess went through visiting your webblog. She came to understand lots of pieces, not to mention what it is like to possess a great teaching style to let a number of people very easily comprehend some tortuous topics. You actually exceeded our desires. Many thanks for presenting such insightful, trusted, informative and easy tips on the topic to Janet.

    6. kd shoes says:

      I wanted to post you the little bit of remark to help say thank you over again for those pleasant guidelines you have shared here. It is really shockingly open-handed with people like you to supply easily what some people could possibly have marketed for an electronic book to get some money on their own, most notably given that you could possibly have done it if you wanted. The smart ideas also served to become a good way to fully grasp that most people have similar zeal just as my personal own to learn good deal more concerning this matter. I’m certain there are lots of more fun times in the future for many who scan through your blog.

    7. fear of god essentials says:

      I truly wanted to type a quick remark in order to express gratitude to you for these unique ways you are giving at this website. My extended internet look up has at the end of the day been honored with excellent tips to go over with my colleagues. I ‘d declare that we readers actually are definitely endowed to live in a fantastic website with very many brilliant individuals with great things. I feel really privileged to have used your entire web site and look forward to many more fun moments reading here. Thank you once again for a lot of things.

    8. cheap jordan shoes says:

      I would like to express appreciation to the writer just for bailing me out of this type of issue. Right after looking out through the world-wide-web and getting basics that were not pleasant, I assumed my life was well over. Living without the presence of approaches to the problems you’ve resolved through this article is a critical case, and the kind which could have in a wrong way damaged my entire career if I hadn’t discovered your blog. Your primary training and kindness in touching every item was precious. I don’t know what I would’ve done if I hadn’t come across such a subject like this. I’m able to at this moment look ahead to my future. Thanks for your time so much for this professional and amazing guide. I will not be reluctant to recommend the website to any person who wants and needs guidelines on this subject.

    9. black golden goose says:

      My wife and i got very satisfied that Louis managed to deal with his researching from your precious recommendations he acquired when using the weblog. It is now and again perplexing to simply possibly be giving for free key points some people might have been making money from. And we also realize we now have the website owner to thank because of that. The illustrations you made, the easy blog menu, the relationships you will help to engender – it’s everything incredible, and it’s really leading our son and us understand that concept is enjoyable, and that’s extraordinarily mandatory. Many thanks for all the pieces!

    10. curry 6 shoes says:

      I would like to convey my appreciation for your kindness giving support to folks who really need help with in this theme. Your personal commitment to getting the solution across appeared to be amazingly valuable and have in most cases allowed workers much like me to get to their pursuits. Your own valuable help and advice entails this much to me and even further to my peers. Regards; from everyone of us.

    11. off white hoodie says:

      Thank you a lot for giving everyone an extremely splendid chance to check tips from this blog. It is often very pleasing plus stuffed with amusement for me and my office friends to search your blog minimum thrice in a week to read the new items you have got. And indeed, I am also usually impressed with the sensational ideas you serve. Some 1 ideas in this post are without a doubt the most efficient I have ever had.

    12. golden goose says:

      Thank you for your own labor on this site. My aunt delights in participating in investigation and it is easy to understand why. A number of us hear all relating to the dynamic way you offer both useful and interesting ideas on this web blog and foster contribution from the others on the idea and our daughter is without question learning a whole lot. Enjoy the remaining portion of the new year. You have been carrying out a really good job.

    13. bape hoodie says:

      My spouse and i have been really glad Ervin could finish up his survey via the ideas he obtained out of the web pages. It’s not at all simplistic just to continually be releasing methods that many most people may have been trying to sell. We know we need you to give thanks to for this. The most important explanations you made, the simple blog navigation, the relationships you help to promote – it’s got many excellent, and it’s really assisting our son and our family know that the concept is pleasurable, and that is really fundamental. Many thanks for the whole lot!

    發佈回覆

    你的電郵地址並不會被公開。

    This site uses cookies to offer you a better browsing experience. By browsing this website, you agree to our use of cookies.