區塊鏈加密指令技術令到網上交易更加安全，消費者對於網店消費更具信心。PayPal香港跨境消費者調查顯示，2020年前香港網購市場消費總額將達至554億元。瀏覽網店、網上消費已成為不少消費者的日常。不少商家跟隨大趨勢增設網店，甚至專注於發展網店。網上商店的競爭將愈演愈烈，您有想過如何吸引目標客戶進入網站消費嗎？商家該如何增加網站流量，進一步提高銷量？今日，我們將會介紹3個導入更多流量的方法：
1. 搜尋引擎優化
搜尋引擎優化能夠帶來的好處莫過於提升網頁於搜尋結果的排名，吸引自然的流量。而優化網站的內容就能夠解答用戶疑難、滿足用戶需要。最終就能建立出良好的品牌形象，吸引潛在客戶。
而要達到目標，您可以依照各種SEO教學，參照Google的優化指南，並需因應Google演算法更新不時調整搜尋引擎優化策略，同時提升用戶體驗。例如建立搜尋引擎友好的網站架構、設計用戶友好的使用界面、清晰的產品分類及説明、簡易快捷的結帳系統等等。
2. 公關
AYTM的研究顯示，五成的消費者會依據線上的評論作出購買決策。只要能夠在網上有好的口碑，就攏絡到半數潛在顧客的心！透過線上公關，在產品相關的論壇上製造話題，建立對商家有利的正面評價，向網民推薦產品，令消費者主動到訪網站，令人流上升，甚至進行購買。
3. 運用社交媒體
全球每人每日會花 2 小時 16 分鐘在社交平台上，瀏覽社交媒體已是日常生活的一部份，人們慣於社交媒體上與他人取得聯繫，品牌亦可將社交媒體用作品牌與消費者聯繫的渠道，在社交媒體發放產品資訊、品牌消息等等。另一方面，社交媒體亦順應商家的需求發展出各種功能，例如是購物功能就可以讓用戶可透過帖文進入網店購物。善用社交媒體的傳播速度、廣泛度及各項營銷功能，增加網店的曝光率，帶動產品銷量上升。
若能揉合以上三種渠道，全方位曝光於目標消費者眼前，就能夠加深品牌意識，長遠為網站建立穩定的人流與銷售額。網上營銷代理公司提供一站式網上營銷服務，包括搜尋引擎優化、網頁設計及製作、線上線下公關、社交媒體管理等等，SDMC能夠為客戶策劃全面的網上營銷活動，如有需要，歡迎聯絡我們！
SDMC為HKTDC認可服務供應商及Google Partner，是一間專業、全面的網上營銷及SEO公司。
透過洞察數碼市場大數據、剖析用戶行為及搜尋引擎資訊，SDMC 為各行各業公司打造 (1)目標為本、(2)度身訂造、(3)可持續最佳化 之網上營銷方案。
聯絡我們 • 查詢專業意見
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